DISRUPT THE CURRENT FASHION SYSTEM.

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< EACH YEAR, THE FASHION INDUSTRY PRODUCES 92 MILLION TONS OF WASTE AND CONSUMES 79 TRILLION LITERS OF WATER. THE BUILT-IN OBSOLESCENCE (LOW QUALITY, HIGH OUTPUT OF PRODUCT) OF FAST FASHION IS A DIRECT CONTRIBUTOR TO THIS CRISIS OF EXCESS. AS BRANDS COMPETE FOR CUSTOMERS' ATTENTION, THE NUMBER OF FASHION CYCLES PER YEAR HAS BLOATED FROM TWO (SPRING/ SUMMER AND FALL/WINTER) TO AS MANY AS ONE HUNDRED "MICROSEASONS."

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< BY REJECTING THE TRADITIONAL FASHION CALENDAR IN FAVOR OF RELEASING MEANINGFUL COLLECTIONS WHEN THEY ARE READY, PRODUCT QUALITY IS HIGH WITH A LOWER ENVIRONMENTAL IMPACT THAN CURRENT FAST FASHION BUSINESS MODELS. IN THIS WAY, PLANETARY ASYLUM OPERATES ON A TIMELINE AND SCALE THAT PROVIDES DIGNIFIED WORKING CONDITIONS TO GARMENT INDUSTRY WORKERS, WHILE MAINTAINING A COMMITMENT TO THE ENVIRONMENT.

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< PLANETARY ASYLUM IS A SMALL (1-PERSON) DIRECT-TO-CONSUMER BRAND, BEHOLDEN ONLY TO THE CUSTOMER (YOU) AND THE PLANET, NOT A LARGE CORPORATION WITH HARMFUL SOCIAL AND ENVIRONMENTAL INTERESTS.

< PLANETARY ASYLUM IS OWNED BY A SECOND-GENERATION AMERICAN (CHICANX) CISGENDERED WOMAN. IN ACKNOWLEDGING SACRIFICES MADE BY PREVIOUS GENERATIONS, PLANETARY ASYLUM LARGELY EXISTS TO ENSURE THAT FUTURE GENERATIONS, ESPECIALLY THOSE IN MARGINALIZED COMMUNITIES, CAN THRIVE ON THEIR OWN TERMS.

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< AS A TASTEMAKER, PLANETARY ASYLUM REJECTS WHAT FASHION-AT-LARGE HAS TRADITIONALLY CONSIDERED "BEAUTIFUL" IN FAVOR OF THE UNIQUE AND THE UNDERGROUND. IN AN INDUSTRY WHERE GATEKEEPING IS RAMPANT, "BEAUTY" FOR PLANETARY ASYLUM IS DEFINED BY DIVERSITY, INGENUITY, AND AUTHENTICITY -- NOT SKIN COLOR, SIZE, OR ABILITY.

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< PLANETARY ASYLUM AIMS TO EMPOWER THE CUSTOMER NOT ONLY TO PARTICIPATE IN DISMANTLING OPPRESSIVE SYSTEMS WTIH THEIR SUPPORT BUT TO ALSO FREELY EXPRESS THEMSELVES THROUGH FASHION. MANY STYLES ON THIS WEBSITE ARE INTENDED TO BE WORN IN A MULTITUDE OF WAYS -- CLOTHING THAT EVOLVES WITH THE CUSTOMER'S NEEDS AND CHANGING STYLE. CLOTHING THAT STAYS IN CLOSETS AND OUT OF LANDFILLS LONGER